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Disney+ Hotstar leverages the metaverse to promote new show 'Rudra'

Mumbai: Disney+ Hotstar has partnered with Hungama Digital’s Web 3.0 venture Hefty Entertainment to create digital avatars of the cast of its new show “Rudra – The Edge of Darkness.” The platform has created many firsts with this disruptive marketing strategy and innovation leveraging the metaverse. The marketing team has installed a hologram of Ajay Devgn with an illusion of
Siddharth Shakdher Rudra Metaverse Ajay Devgn Rajesh Mapuskar Hungama Digital Hefty Entertainment

The Metaverse Has A Customer Experience Problem. Here's What Needs To Be Done

Brands are eager to enter the metaverse, but at what cost? Consumers barely know what it is, how to get there or why they should even care. As part of The Drum’s Deep Dive into The New Customer Experience Economy, we show you exactly what you need to look at before you leap into this emerging arena.
Amanda Cassatt Hogarth Worldwide Metaverse Foundry Silicon Valley North Star Rand Strategy

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