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How Brands Can Avoid The NFT Sustainability Paradox

To keep on-trend, brands across the globe have turned their heads to web3, the metaverse and non-fungible tokens (NFTs). Meanwhile, weโ€™re experiencing the most environmentally-conscious, digitally-driven era yet. So, what are the implications of mixing this energy-intensive tech with sustainability-driven entities? And how can brands avoid conflicting positioning? Amy Brooks, consultant at Frog (part of Capgemini Invent), explores further.
Makea Wish Foundation With Ethereum Capgemini Invent

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This Week In The Metaverse: Portrait NFTs At Cannes Lions And Virtual Budweiser Clydesdales

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing โ€” and for almost everything else โ€” or an overhyped fad. Hereโ€™s what you need to know from this past week:
United States David Fisher Ryan Zurrer Rob Mcelhenney Rick Doblin Richard Oppy

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