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It's 2025. What Does Twitter Look Like?

With priorities including deregulating speech, combating bot traffic and spam accounts, minimizing advertising and fueling the adoption of web3 technologies, Elon Musk's vision for Twitter is bound to disrupt more than just the social media space. Harvey Pitt, head of digital responsibility at humane creative agency Addvert, spells out five predictions for what a Twitter under Musk will look like.
Casey Newton Elon Musk Block Party Creating Twitter Elon Musk Artificial Intelligence

Creativity 2.0: Advertising's Secret Symbiosis

The rise of big data has led to a neglect of creativity in the digital ad space. Why choose one over the other? As part of The Drumโ€™s Digital Advertising Deep Dive, Ben Verschuur, head of performance at digital agency DPDK, explores the rise of data-driven creativity and its potential to transform the ad industry.
Digital Advertising

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This Week In The Metaverse: Kim Kardashian's 'new Sex Tape' On Roblox, Non-fungible Testicles & Immortal Avatars

Things are moving fast in the metaverse, and in the wider world of Web3 as a whole. Depending on who you ask, this futuristic, blockchain-based space is either the next big thing for marketing โ€” and for almost everything else โ€” or an overhyped fad. Hereโ€™s what you need to know from this past week:
Snoop Dogg Kim Kardashian Kathryn Condon Artur Sychov Kanye West Paris Hilton

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