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Ecco Australia prepares for busy first half

Ecco's new leather goods range is attracting new customers

How is Ecco's 'premiumisation' strategy going?

How is Ecco's 'premiumisation' strategy going? By Imogen Bailey | 28 May 2021 Ecco Australia GM Jeff Karger told  Ragtrader that the category is a key focus for the business, both locally and globally.  "The ability to combine on trend colours and detailing with Ecco’s renowned comfort and technology sees the category continuing to do well. "The Ecco sneaker collection is for the fashion driven consumer that wants more than just a look, we want to be known for the refined design, the quality of the leathers and the comfort built in," he said.  The launch comes as the business continues its 'premiumisation' strategy, which despite disruptions from COVID, has continued to progress well. 

How is Ecco's 'premiumisation' strategy going?

How is Ecco's 'premiumisation' strategy going? By Imogen Bailey | 28 May 2021 Ecco Australia GM Jeff Karger told  Ragtrader that the category is a key focus for the business, both locally and globally.  "The ability to combine on trend colours and detailing with Ecco’s renowned comfort and technology sees the category continuing to do well. "The Ecco sneaker collection is for the fashion driven consumer that wants more than just a look, we want to be known for the refined design, the quality of the leathers and the comfort built in," he said.  The launch comes as the business continues its 'premiumisation' strategy, which despite disruptions from COVID, has continued to progress well.