Page 2 - Ech Pr News Today

Hotwire co-president Laura Macdonald talks with Doug Simon about the role that data and analytics play in a rapidly changing marketplace.

How companies can leverage tech trade show events to boost awareness, demonstrate creativity, build thought leadership and deliver extra ROI.

As uncertainty grows in the market, tech brands are shifting away from language that draws attention to their outsider status and are instead adopting profiles that provide a much-needed sense of stability and certainty.