Page 2 - Econsultancy Live News Today

January 22nd 2021 11:06 Sponsored by Summit At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully. What exactly does “digital transformation” mean? Despite years of the term being bandied about and businesses pouring time, resources and planning into their transformations – particularly over the last 10 mont...

December 17th 2020 15:12 The ongoing impact of Covid-19 combined with high rents and operating costs – which, this year, has often outweighed revenue – means that many retailers have been forced to rethink the role of brick-and-mortar stores. According to McKinsey predictions, Europe is likely to see an 8 to 13% decline in offline retail sales in 2021, while the US will likely see a drop of 22 to 27% compared to 2019 levels. Instead of considering the value of stores in the context of ‘...

Sponsored by QueryClick Machine learning can unravel customer journeys and unify data hidden in silos to finally give marketers clearer vision on how to optimise ad spend. Bad data misleads marketers into making poor decisions and up to 80% of the information brands feed into analytics tools is “not fit for purpose”. That was the stark warning delivered to delegates at Econsultancy Live by Chris Liversidge, CEO and founder of QueryClick. His presentation laid out a scenario familiar to ma...

Farfetch has maintained a healthy rate of growth during a challenging year for luxury retail. The brand’s CMO delves into the opportunities that have driven the brand’s success.

December 10th 2020 12:25 Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC World UK and Carphone Warehouse websites. Since he joined the business in December 2018, Lopes has set about transforming Dixons Carphone’s approach to CRM and, by extension, its approach to its customers. Image: freemind-production / Shutterstock.com In an insight-packed presentation that closed the second day of Econsultancy Live 2020, Lopes walked attendees...

Why helpful site search has become table stakes for brands December 9th 2020 13:54 Sponsored by Coveo Improving on-site search is vital for winning new customers and retaining them, particularly now shoppers are switching to mobile devices. On-site search is so vital to helping website users find what they are looking for that it is surprising so many brands are not taking the channel more seriously. It is even more surprising given the rise of m-commerce. It has never been more important t...