The Industrial Designers Society of America (IDSA) hosted the second webinar in its “Close That Loop!” series. This event focused on “Circular Business Opportunities and Navigating the Risks of Zero Carbon,” which explored how designers and companies can rethink products and services in productive ways, as well as the challenges and opportunities of carbon offsets. The panelists were Joel Makower, Chairman and Executive Editor of GreenBiz Group, Inc., and Peter Minor, Innovation Lead at Carbon180, in conversation with Shruti Parikh, Associate Director at Takeda Pharmaceuticals.
Makower started the conversation by offering his definition of circularity: “keeping molecules in play.” He emphasized that circular business is about a lot more than just recycling, which is how many people think of it.