Eduardo Aires’s innocuous-seeming branding has become a ‘projectile weapon’ for rightwing leaders – who have manufactured ‘patriotic’ outrage into real political power
The Portuguese government has created a new “brand” to identify its administration services, with a logo more effective for digital communication, resulting in a “formal synthesis” of the national symbols, aiming to create a more “inclusive, plural and secular” image. While the previous logo was closely associated with the national flag, the new image is […]