Think that we should have a robust campaign. I just want to make sure we invest those dollars and has the outcome we want to see. I think focus groups if that is a possibility is important because i know that as our neighborhoods are laurching the banners in the next few months which we are eexcited about show casing the seniors and youth in the neighborhood to remind driver that real people live here and it isnt just their free way to get to work and shopping and back home. I want to make sure it is effective and think certain phrases are effective, but i speak as a lay person. I want to get the effective message out there and hopefully we get stories out there. That is something and learned in the vision zero conference in new york that they were the most effective stories in state legislators passing lays and when you have someones face that says i lost my nuther or brother, i think that bringatize home why we need to drive slower and share the roads. Even long term think about, can
Safety for bikes and peds that go together with all of the modes for the improvements oon the street. We are also doing china down neighborhood transportation planning. This is under the planning side. I vd have gave my qualification. This focuses on spot recommend for Safety Improvement on kearny and broadway including traffic [inaudible] strategies and other pedestrian improvement. Then we have inneighborhood transportation improvement program, which was nish taiate nishiated last fall. We have several projects which are funded. One is the almany project and this is for a potential project in district 9 to focus improving the [inaudible] on nob the funding side, when the board adopted the 5 year plan for prop k last summer, the process was really created to give the highest priority to safety of all across of the prop k categories and this is also transened to ininother programs. There is vehicle Registration Fee that sets aside proiv percent 25 percent of the fund as well as one bay
Corridor and transit project through the len of safety and safety for bikes and peds that go together with all of the modes for the improvements oon the street. We are also doing china down neighborhood transportation planning. This is under the planning side. I vd have gave my qualification. This focuses on spot recommend for Safety Improvement on kearny and broadway including traffic [inaudible] strategies and other pedestrian improvement. Then we have inneighborhood transportation improvement program, which was nish taiate nishiated last fall. We have several projects which are funded. One is the almany project and this is for a potential project in district 9 to focus improving the [inaudible] on nob the funding side, when the board adopted the 5 year plan for prop k last summer, the process was really created to give the highest priority to safety of all across of the prop k categories and this is also transened to ininother programs. There is vehicle Registration Fee that sets as
I had a couple questions as well. I thought i would start with Education Campaign. This is quite a small budget, but a significant budget and agree we need to invest in education in the city, that is a key component of vision zero. Im curious if we looked at other city to learn from them in terms of what they funded and invested and what worked for them and if we based this off what we have seen this modeled in other cities versus throwing darts on the board for what we think may work . That is a fair question. We have looked at other what other cities are doing and did Practice Research to see what the landscape looks like. We are doing more of that. In fact, im planning to meet with new york dot the week after next to try to get in person to understand how they are doing their program. We also based on the current experience with campaigns we are running in San Francisco and what our media market looks like. This is a different media market and a little smaller than what they have th