Finding the Balance Between Automation and Intelligence in a Martech Stack
PHOTO: Casey Horner A lot has been said about striking the balance between the art and science of marketing. For martech stacks, there is a similar need to balance. On the one side, you haveĀ automation-powered efficiency, which deliversĀ speed, scale and avoids human error and limitations through tools such as email marketing, social media publishing, web testing and more. On the other side liesĀ intelligence-powered effectiveness, providingĀ iterative, intelligent, on-the-go improvements in ...
Source: cmswire.com