Efties Store News Today

Zara owner Inditex, the world's biggest listed fast fashion company by sales, is expanding its low-priced Gen Z-focused brand Lefties to counter Chinese-founded rival Shein. The rapid growth of Shein, an online marketplace with no physical stores, is putting pressure on retailers like Inditex and Sweden's H&M to find ways to respond to its budget prices. Zara has become less competitive on price since Inditex started hiking prices at its core brand to protect profit margins from...