Hyundai Australia uses performance data to unearth the next generation of female surfing talent in new campaign via Innocean Australia
Innocean Australia has activated Hyundai’s partnership with Surfing Australia to launch 'She’s Electric', a platform giving women a pathway to the top by recognising and amplifying grassroots athletes on a national scale. Together, they are launching the very first grassroots women’s surfing leaderb
Source: campaignbrief.com