Page 5 - Elliot Handler News Today

The ‘Barbie’ movie features discontinued dolls like Sugar Daddy Ken and Growing Up Skipper that were shown as the credits rolled at the end of the film.

Who was Ruth Handler? Here's the true story that inspired Rhea Perlman's character in Barbie movie, her children including daughter Barbara, and her age at death.

Ruth Handler is a character in Greta Gerwig’s ‘Barbie.’ The real Mattel co-founder created the Barbie doll and named it after her daughter, Barbara. Here’s the true history of Handler’s career, tax evasion issues with the IRS, mastectomy, and more.

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based compa...

For a movie about Barbie leaving the bubble-gum pink Barbieland and stepping foot into the real world, it is a film that is surprisingly rooted in the facts — specifically, Barbie’s history and culture. This is something that Greta Gerwig, director of “Barbie,” was very much aware of, according to an interview she had with Vogue. Based on this, it stands to reason that a fantastical Barbieland would be ruled by the Barbies.

This week I'm trying something a little different. Less random facts and more commentary. The Opening of Disneyland. The Landing on the Moon. Henry Ford,

The iconic dolls long story probably began in Switzerland in the 1950s.

Pearlman plays the Mattel co-founder and creator of the iconic doll in Greta Gerwig's new film.

The reinvention of Barbie demonstrates the power of creativity on an established brand, Mattel COO shares his insights into how Barbies has transformed beyond a toy.

Rhea Perlman plays the late entrepreneur in the new 'Barbie' movie, but the toymaker's actual history was not just fun and games.