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FTE Transformation Honours List recognises Turkish Airlines, LAWA, Star Alliance, CVG, HIA, AirFi.Aero & more
Attendees at FTE APEX Virtual Expo (25-26 May) will get to hear the most inspirational stories from the Airline, Airport, Vendor, Sustainability and Startup categories.
The FTE Transformation Honours List has been unveiled, celebrating those organisations that have demonstrated resilience and true leadership during the COVID-19 pandemic.
The COVID-19 crisis has forced all air transport industry stakeholders to embrace transformation to future-proof their businesses and help to create a stronger, more resilient industry for the long-term. The Transformation Honours List recognises the organisations that have embraced innovation and transformation, and taken on a leadership role in helping to prepare the industry for a brighter future post-pandemic.
Proving a negative is hard work. That’s certainly true when it’s showing that an aircraft seat has been cleaned and disinfected, and it’s even harder during a crisis like COVID-19. Sure, you can show an absence of dirt and grime and many airlines have been but viruses are invisible.
Beyond the basics of ensuring that there’s no visible grime, one option is antimicrobial materials with “kill times” of perhaps a quarter of an hour, but one of the challenges is that a thermoplastic seatback made from material with antimicrobial properties looks no different from one without. So how do you “show clean”?
Remember back in 2017 when there was a big discussion about whether yoga pants those ultra-comfortable, stretchy athletic-leisure garments loved by many were acceptable on the aircraft, let alone in premium cabins? Fast forward to today, where high-performance elements of the athleisure clothing trend are popping up, quite literally, in a next-generation business class seat.
Elliott Koehler, creative director at JPA Design, tells Runway Girl Network that that the company’s Airtek seat, in cooperation with Williams Advanced Engineering and SWS, draws freely from athleisure in its woven nylon coat loop that wouldn’t be out of place on a stylish running shoe; its laptop storage strap-clip that feels like it’s straight off an expensive outdoorsy jacket; and a handy behind-the-feet luggage retention strap that keeps the belongings of the passenger behind you, well, behind you.
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