celebrate elvis for three days. there are some signs that the elvis brand is waning. we know that sales for memorabilia have halved in 2016 alone. do you think the cult of elvis is realistically going to enjoy to the next generation? definitely, i will tell you why. two days ago i was at a primary school near porthcawl. for the last year they have been running an enrichment project, they called it, and they wanted a theme to it. and they wanted a theme to it. and the arts teacher there is an elvis fan and does all the artwork for the festival posters. they were running in elvis enrichment programme so i was standing in front of a group of about 14 40 children aged between five and 11 and they all knew who exactly elvis was, they knew the songs. there was something about elvis that will carry on.