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The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.

Whilst names such as Li Jiaqi and Weiya may not mean much to the average western consumer, they wield astounding influence in the China market. As prominent key opinion leaders (KOLs), they’re an integral part of a phenomenon that’s transformed Chinese social media and marketing.

We are a company which includes AR Worldwide RF/Microwave Instrumentation, AR Worldwide Modular RF and AR Worldwide Receiver Systems

Ivy Liu by Steve Hemsley This article is part of the Future of Work briefing, a weekly email with stories, interviews, trends and links about how work, workplaces and workforces are changing. Sign up here. One marketing boss describes himself as a workaholic who never sleeps much and does his best work at 2 a.m. Before COVID-19 this global head of marketing and business development would travel to meetings around the world, and jet lag was never a problem. ...