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BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA

BBDO Launch Powerful Campaign for Lidl Ireland and the LGFA February 12, 2021 BBDO Dublin has rolled out a powerful new campaign for Lidl Ireland to mark its sponsorship of the Ladies’ Gaelic Football Association (LGFA). The new campaign, which is called Level the Playing Field,  will run across TV, OOH, press, radio and digital channels, acknowledges the generations of players who have battled for equality and serves as a rallying cry for all present and future players. Lidl Ireland has been supporting the LGFA since 2015 and during that time it has  invested more than €4m into the partnership. According to research carried out on behalf of Lidl Ireland in 20201, 85% of LGFA female members recognise the uplift in support over the last four years, specifically in the media and among the general public.  The research also found that 51% of females claim that they are currently participating in sport, an increase from 2017.  However, 31% of girls who used to participate in sports stated they stopped playing in primary school with over a third claiming the reason for this was because their friends were not playing.