Completed in 2021 in Clermont-Ferrand, France. Images by Nicolas Trouillard, Cyrus Cornut. Implanted on the Carmes site of Clermont-Ferrand since the company’s inception in the late 19th century, Michelin’s Canopy acquired its status.
A recently-inaugurated renovation project for Michelin’s corporate headquarters in Clermont-Ferrand, France, has given a new identity to the 130-year-old legacy brand that was “in need of a new setting to project into the future,” according to President Florent Menegaux. The project was.