2 months ago
BOSTON–(BUSINESS WIRE)–
Strategy Analytics – Success in Mobility as a Service (MaaS) requires smart investments on many fronts: UX-centric research on target users, clear understanding of how consumers move from A to B and expertise in both app development and 24-hour customer service. Those companies that offer MaaS must delicately balance usage, satisfaction, and profitability, which at present is garnering mixed results from consumers. The ongoing COVID-19 pandemic continues to adversely affect the plans of mobility service providers but there is room for optimism – relative to ride-hailing and public transport, investment in car-sharing is rebounding.
A new report from the Strategy Analytics’ In-Vehicle UX (IVX) service, “In 2020, MaaS Usage and Satisfaction Still Do Not Align”, surveyed current and former MaaS users in China, the US, and Western Europe regarding their usage and satisfaction with ride-hailing, car-shar