Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the sense of belonging that they could then extend into kind of selfimposed branded cocoons and so everything as long as it was branded this logo. So nike was the first one to do this. They didnt ever own their factories in it and the main thing i learned when i was researching is that there was a relationship between this aggressive kind of marketing that was constantly sort of trolling thely Youth Cu
Today we will bring you the voices from the streets. Ll of that and more coming up. This is democracy now. The war and peace report. I am amy goodman. We are on the streets of new york city where maybe hundreds of thousands of people from around the country and around the world are gathering for what could be the largest one of the largest political marches in history and certainly the largest peoples climate march. We are in new york city at Columbus Circle. Interesting that it is Columbus Circle, considering the march will be led by hundreds of people that came from around the country and around the planet. Right now to layout the scope of what is taking place today in this historic moment is the founder of one of the organizations that organized this mass march today. Welcome to democracy now. Thank you so much for being here and for documenting what will be a pretty remarkable day. I think what you said is right. There hasnt been a political gathering about anything this large in t
Is back at the table talking about her the book this changes everything. The i want to i didnt a book about Climate Change for those who dont read books about Climate Change and i really have been struck this issue which affects all of us which is an existential crisis for humanity, we leave it to this very small segment of environment lists and say you deal with it. And really this is a human rights issue,. Rose political issue. Economic development issue, an Economic Justice issue and yet we barely talk about it. Rose osborne and klein next. Funding for charlie rose is provided by the rose funding for charlie rose has been provided by the following rose additional funding has been provided by and by bloomberg, a provider of multimedia news and Information Services world wide. Captioning sponsored by Rose Communications from our studios in new york city, this is charlie rose. Rose George Osborne is here, he is britains chancellor of the exchequer, the country is currently the Fastest
Is back at the table talking about her the book this changes everything. The i want to i didnt a book about Climate Change for those who dont read books about Climate Change and i really have been struck this issue which affects all of us which is an existential crisis for humanity, we leave it to this very small segment of environment lists and say you deal with it. And really this is a human rights issue,. Rose political issue. Economic development issue, an Economic Justice issue and yet we barely talk about it. Rose osborne and klein next. Funding for charlie rose is provided by the rose funding for charlie rose has been provided by the following rose additional funding has been provided by and by bloomberg, a provider of multimedia news and Information Services world wide. Captioning sponsored by Rose Communications from our studios in new york city, this is charlie rose. Rose George Osborne is here, he is britains chancellor of the exchequer, the country is currently the Fastest