Page 6 - Engine Creative News Today

Fitness brands need to limber up From “This girl can” through the body positivity movement and on to lockdown-induced changes to exercise habits, fitness brands are having to redefine how they target a more diverse audience. by Brittaney Kiefer Free email bulletins

APR 27, 2021 The digital customer, born on the internet and more recently shaped by the pandemic, is here to stay, and their numbers will only grow. There were 256 million digital buyers in the United States in 2020. It’s predicted there will be nearly 280 million by 2024. The digital customer, who cares less about where they shop — and more about the most convenient, safest and quickest ways to do so — spends when inspiration strikes, and they expect a seamles...

Jim Moffatt to leave Engine for role at tech giant Chief executive will work his six-month notice period before moving to Apple. by Maisie McCabe Sign in to continue Free email bulletins

4 votes Sky Mobile has enlisted the help of movie star Lily James, to demonstrate that switching to its network can be very easy. The latest iteration of its Hello Possible paints a vision of how good life can be with Sky Mobile. Created by Engine Creative, the TV ad sees James takes an effortless stroll down a sunny boardwalk. Her journey is smooth, as she makes her way through a stampede of surfers before a Ferris wheel seamlessly whisks her up without her breaking stride. Every easy foots...

Deloitte creative consultancy Acne hires MD from Engine Annie Gallimore first joined Engine in 2013. by Emmet McGonagle Sign in to continue Free email bulletins

Pitch Update: Four agencies tea off in Tetley pitch Freesat calls a review of its creative and media agency requirements, while Just Eat, Bumble and Purplebricks are also shopping. by Staff Sign in to continue Free email bulletins

E.ON retains Engine Creative after nine-month pitch process Engine has been responsible for the business since 2015. by Emmet McGonagle Sign in to continue Free email bulletins

Most UK adlanders cautious about attending Cannes, Campaign survey shows Half say they will skip this year’s event. by Emmet McGonagle Sign in to continue Free email bulletins

The latest instalment of Engine Creative’s Santander campaign features Ant and Dec avatars running riot in a virtual version of the Bank of Antandec.

Women’s Aid releases harrowing spot ahead of Christmas season