Launching in a Pandemic | Communication Arts
By Chris Daniels Launching a creative agency in the first few months of the global pandemic might have seemed like a hopeless endeavor. In addition to the challenge of setting up shop amid social-distancing measures put in place to contain COVID-19, brands were clearly shelving campaigns and cutting their marketing communications budgets. Well-known agencies were laying off staff. The circumstances would have been scary enough for even the most daring of souls to put their entrepreneurial dream...
Source: commarts.com