Global ABM Platform Madison Logic Reports Record Growth and Client Retention Across All 3 Regions
Madison Logic also captures 6th straight category Leader recognition in latest Winter G2 Report
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NEW YORK, Feb. 10, 2021 /PRNewswire/ Madison Logic - the leading global digital Account Based Marketing (ABM) platform - is reporting record global business performance in 2020 coupled with a net customer retention rate of 155%. Madison Logic s outstanding performance across North America, EMEA and APAC is the result of key trends that took shape among B2B organizations prior to the pandemic and have since accelerated. The increased usage of digital channels, tighter alignment with sales via account-based strategies and a performance-based requirement are all trends that will continue as evidenced by the start to 2021.