“I’ve always maintained people in the music industry are the best hustlers in any industry”Jon Vlassopulos, Roblox
1st April 2021
Video may have killed the radio star, but video games are proving crucial lifelines for the current generation of musicians.
Of course, from Tony Hawk’s Pro Skater to FIFA and beyond, music has long played a key role in soundtracking gaming. But – as anyone who’s tried to prise a teenager away from their Xbox during the lock, hard weeks of lockdown can tell you – the two media are converging, as games and music contrive to build ever more immersive experiences.
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Animal Crossing achieves Nintendo record amid lockdown gaming boom pressandjournal.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from pressandjournal.co.uk Daily Mail and Mail on Sunday newspapers.
Time to play: how gaming is becoming too big and creative for brands to ignore
Thanks to advances in tech and the ubiquity of mobile phones, gaming is evolving fast, and its popularity has only grown in the midst of lockdowns. Now, ad agencies are fully waking up to its true possibilities.
by Omar Oakes
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