Article - HVS Market Report - Slow but Steady Recovery for the Silicon Valley Lodging Market - By John Berean and Jason Lee - Silicon Valley historically experienced strong lodging performance driven by high-rated corporate demand during the week. Thus, the rise of remote work policies has had an impact on recovery. However, the presence of Big Tech, surging interest in AI technology, and expansion of the life-sciences sector are anticipated to drive growth in this market over the long term.
Access to gyms or workout classes is a priority for more than one in four global travelers, according to a recent survey. Hotels are bulking up their gyms in response, and cruise ships, airlines, and airports are getting in on this trend, too.