Page 9 - Eric John News Today

Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024.

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021 U.S. Podcast Advertising Revenue Study, the next two years will see a significant spike in podcast ad revenue growth. In 2021, U.S. podcast advertising revenues rose to $1.4 billion, surpassing the […]

Digital video advertising grew 21% in 2021 and is expected to grow another 26% in 2022 to reach $49.2 billion.

That amount is expected to increase another 39% in 2022

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/PRNewswire/ -- Streaming puts consumers fully in control of everything they see and hear. The 2022 IAB NewFronts and 2022 IAB Podcast Upfront come at a...

As investment in the podcasting space continues, many audio companies have dollar signs in their eyes. But in the gold rush for audio money, the danger is that investors leave sections of their audiences behind – and abandon the moral and commercial imperatives to make audio accessible.

/PRNewswire/ -- Spherix recently surveyed 76 gastroenterologists and 26 infectious disease (ID) physicians (including 8 qualitative interviews between both...

/PRNewswire/ -- Spherix recently surveyed 107 US gastroenterologists and conducted ten qualitative interviews (including a key opinion leader and six clinical...

/PRNewswire/ -- Spherix recently surveyed 107 US gastroenterologists and conducted ten qualitative interviews (including a key opinion leader and six clinical...