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Why Your Private Health Data and History Isn't Actually Private

Andrey SuslovGetty Images Almost all of us can report those eerie “coincidences”—targeted ads on social media for, say, open-toed wedge sandals when you’d swear you were just daydreaming about a vacation someplace warm. Something in your search history or shopping patterns told the Facebook gods that you’d click on an image of shoes. It’s weird, you may think, but no big deal. Companies are increasingly discovering, however, that there’s gold to be mined in a topic much closer ...
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