Page 2 - Eric Walstrom News Today

Inman Connect Four and a half months after launching a franchise brand, Chicago’s @properties today announced that Detroit-based Alexander Real Estate will become its first franchise company. As a franchise, Alexander Real Estate will rebrand itself to operate under the @properties banner. It also aims to “quickly grow from $120 million to $500 million in annual sales by gaining market share in the areas it currently serves and expanding throughout the Detroit metro area,” according to a ...

Alexander Real Estate has become a franchise of a fellow residential brokerage firm out of Chicago in an effort to more than quadruple its sales volume in the next 12 to 24 months. Terms of the 10-year franchise agreement between Alexander and @properties were not disclosed, although it does…

A principal of the 45-agent Detroit firm says it will rely on the custom-built technology, branding and other tools of the 3,000-agent Chicago brokerage to drive growth.