Courtesy of Ford
1. Start with the price how could you not? The Ford F-150 Lightning, the new electric version of the ur–American pickup truck, will go on sale next spring for $39,974. Because Ford vehicles still qualify for the federal EV tax credit, most Americans will pay a little less than $32,500 for this truck.
Thirty-two grand after subsidies an astonishing price. For years, climate-concerned transportation experts have sought to make electric vehicles cost the same or less than their internal-combustion cousins. The F-150 Lightning is nearly there. In January, the average new car purchase in the United States crossed the $40,000 mark; the Lightning is well below that bar, and inhabits the same neighborhood as Toyota’s RAV4 Hybrid, Jeep’s Gladiator pickup, and the Honda Odyssey. After subsidies, the electric F-150 is only about $4,000 more than its gas-burning twin. The entry-level electric model claims 563 horsepower and a respectable 230 miles of range, and it immedi