AWS goes after Google Maps Platform with debut of Amazon Location Service
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Amazon Web Services Inc. today introduced the preview version of Amazon Location Service, a new offering in its cloud platform that enables companies to add location-based capabilities such as package tracking to their applications.
The offering made its debut during the company’s virtual re:Invent event. It’s poised to create more competition for Google LLC in the location data market. The search giant’s cloud business, one of AWS’ main rivals, provides a developer version of its ubiquitous Google Maps service called Google Maps Platform that companies can integrate into their applications.