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Learning from the successes of Chinese brands (and comparing them with global rivals)

The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.

Learning from the successes of Chinese brands and comparing it with global rivals

The Chinese economy is flourishing, with it being the only global superpower to close out 2020 in the green. It also recorded record GDP growth of 18.3% in Q1 of 2021, which has upended Chinese consumption trends. One of these changes has been a growth in preference for domestic brands.

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