Page 5 - Essential Waitrose News Today

The grocer will roll out its Just Essentials range at all its stores and online in a bid to keep prices down for shoppers struggling with the cost of living crisis.

By Archie Mitchell for The Daily Mail

Rival supermarket Waitrose says its own similarly-named discount brand "Essential" range is trademarked.

A new trademark dispute has opened up between UK supermarkets, ahead of the official launch of Asda's new range of 300 discount products.

Asda is scrapping its Smart Price range replacing it with the firm’s own Just Essentials products.

Rival supermarket Waitrose says its own similarly-named discount brand "Essential" range is trademarked.

Supermarkets argue over branding of their lower-cost products

The grocer will roll out its Just Essentials range at all its stores and online in a bid to keep prices down for shoppers struggling with the cost of living crisis.

By Ellis Hawthorne2020-10-27T15:00:00+00:00 The pandemic has wreaked havoc on the economy and, as a result, the supermarkets have had to make big changes to keep their prices in line with tighter shopper budgets. We’ve seen moves to everyday low pricing, round pound promotions and new value ranges – here’s how the retailers have played the price war this year Tesco Tesco was the first domino to tip on everyday low pricing in 2020. The changes began in early July, when it emerged the re...