We love that Siya Kolisi is part of the new global Impossible is Nothing campaign. What are the qualities that Adidas looks for in its brand ambassadors/campaign partners and why was Kolisi a good fit for this particular campaign?
Impossible is Nothing is more than a campaign – it’s our brand attitude. Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future.
Sport is an agent of possibilities. With a rebellious spirit and determination to drive change, we always strive to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world. We do this by seeing possibilities and inspiring with this attitude amongst our communities and beyond.