A new study found that 72% of European Fortune 500 companies include disability in their ESG reports. Reporting will increase as it becomes mandatory in the EU in 2025
Details 20 April 2021
Despite the evidence that consumers increasingly prefer brands that act positively for the planet, too few brands are innovating with new products, new experiences, and new forms of engagement that address these values. This causes many CMOs to lean too heavily on marketing communications for their green efforts, risking further backlash from consumers who often believe that brand messages about sustainability are self-serving and intended only to sell more products.
Although there is growing evidence that new entrants manage to be successful and that green-conscious consumers expect brands to shift, many CMOs at established firms aren’t bold enough to innovate their marketing mix or to challenge their firm to update its business model. Too often, CMOs still think stakeholder capitalism is far from becoming a business reality. One CMO at a CPG company said: “I am fed up with the bullsh t around the 3Ps (people, planet, p
Elevāt and LogiMove Announce IoT and Mobile Workflow and Dispatch Integration for Machinery
Elevāt IIoT application enables firms using LogiMove Equipment Rental Mobility Solution to streamline operations and enhance the customer experience.
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SEATTLE, Mar. 2, 2021 /PRNewswire/ Elevāt, an Industrial Internet of Things (IIoT) connected machines SaaS innovator, today announced the debut of a new integration between the Elevāt telematics platform and LogiMove s low code mobility platform. The integration provides a bundled solution enhancing workflows and streamlining fleet management for OEMs, fleet owners, rental companies, and dealers. Elevāt senses machine data from an array of industrial equipment conditions including engine hours, fuel usage, engine operation, hydraulic system, and more, transmits data to the Elevāt platform, and automatically shares the data with the LogiMove CM7 platform triggering workflows. Usi