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November 14, 2023
Cowboy hats, handmade fans, disco ball earrings... dozens of small business owners made a killing this year when they fell into the niche of making unofficial merchandise for Beyoncé’s Renaissance tour. Ellie Muir finds out what happens when the music stops
November 12, 2023
IN FOCUS: Cowboy hats, handmade fans, disco ball earrings... dozens of small business owners made a killing this year when they fell into the niche of making unofficial merchandise for Beyoncé’s Renaissance tour. Ellie Muir finds out what happens when the music stops
November 12, 2023
Cowboy hats, handmade fans, disco ball earrings... dozens of small business owners made a killing this year when they fell into the niche of making unofficial merchandise for Beyoncé’s Renaissance tour. Ellie Muir finds out what happens when the music stops
September 6, 2023
When the performer asked fans to wear silver for Virgo season, shops on Etsy and elsewhere saw the collective spending power of the BeyHive.