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Presentedby experiential design The new experiential retail space for Presentedby’s flagship Dubai store combines the best of technology, shoe fashion and urban culture. Responses by Carmelo Zappulla, owner, External Reference and chief creative officer, Presentedby, and Aleix Fernandez, cofounder/director, Onionlab Background: Located in the Level Shoes store in the Dubai Mall, the purpose was to create the flagship Presentedby store in the United Arab Emirates. We wanted to create the f...