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McDonald s exec: Grimace s return fuels the awakening of the brand [Video]

A top marketing exec at McDonald's explains why Grimace has taken hold as a cultural moment and what the purple character represents for the brand.

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How McDonald s Grimace Became a Fast Food Icon

How McDonald s Grimace Became a Fast Food Icon
cbr.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cbr.com Daily Mail and Mail on Sunday newspapers.

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McDonald s Grimace turns 52 & he has a birthday milkshake

We still don't know what Grimace is.

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McDonald s Grimace shake taps into the secret of nostalgia marketing – Hartford Courant

McDonald s Grimace shake taps into the secret of nostalgia marketing – Hartford Courant
courant.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from courant.com Daily Mail and Mail on Sunday newspapers.

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Who is Grimace?

Who is Grimace?
dailydot.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailydot.com Daily Mail and Mail on Sunday newspapers.

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