Procedures and strategies for pharmaceutical brands: Russia
In 2018 the top development strategy of companies involved in the Russian pharmaceutical market was ‘aggressive marketing’. In such circumstances, trademark registration takes on considerable importance as it provides an effective measure to secure exclusive rights over a product’s unique identity.
Board Of The Eurasian Economic Commission Eurasian Economic Union Development Of Competition Service For Intellectual Property Ministry Of Health Constitutional Court
Source: worldtrademarkreview.com