Knowing what you’re good at is the catalyst behind your business success. To sustain that success and grow to new heights, many business owners must confront the things that they’re not so good—or even bad—at. Consider the following story, "Jill of One Trade", which shows the consequences of when a fictional but representative business owner buttressed her weaknesses to supplement her strengths.
Jill Stork’s online-security software, born out of a desire to fill in security gaps she found in popular applications, had netted her a small fortune. Jill used her programming skills to expand into the software-as-a-service security space for local accounting firms in her area.
The problem Jill was having was that word of mouth alone was no longer a sustainable business model. She had no desire to sell her product herself, because she believed that the software spoke for itself.
She also realized, after talking to several accoun
Your daily responsibilities as a successful business owner can make planning for a successful future seem impossible. But with the right process, you may find that this planning is both achievable and a means to give you even more time to do what you want. Consider this three-step process for how to plan when you’re too busy to plan.
1. Find people to plan for you
A big misconception is that you must do all of your business planning by yourself. Under this mindset, planning for a successful future is indeed challenging to fit into your daily routine.
Instead of trying to plan everything by yourself, consider planning for a successful business future by letting other experts do it for you.
This doesn’t mean that you hand over your vision of success to other people. Instead, find advisors who can help you bring your vision of success to life. And a piece of good news is that you likely have some of these experts on your team already—perha