then the other thing on an exit strategy standpoint, how do you get out of this business? if this is something you want to sell eventually, that s something a buyer is going to ding you for. you have all the different concepts that we are a mexican chain or a brew pub, we have all the different concepts to manage in one area. it could be really difficult to get out of it. it is something the folks who were building these things don t think about, what is the exit strategy. it is very local to this one area. you are thinking about expansion, it is not just in that one area. how do you do it in new york, chicago and philly? it is tough because the local economy conditions are not the same as down there. it translates. are people going there because they know the mcnellie s name and know it is the same people. if you put this in chicago, will it translate. when you build the model, perhaps that s the thing you can sell, they are on to something with the business model, how they ru