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Adobe's Customer Journey Analytics gets new experimentation options – TechCrunch

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the pandemic sped up the move to online shopping for a lot of brands and their customers, the need for being able to manage and personalize […]
Nate Smith Customer Journey Analytics Experience Cloud Journey Analytics Product Marketing Adobe Analytics

Adobe updates its Experience Cloud with a focus on personalization – TechCrunch

Experience Cloud is Adobe’s umbrella brand for its digital experience solutions. These include, among other things, its data and analytics services, content management tools, a commerce platform and, with the 2020 acquisition of Workfront, a full marketing workflow management service, too. The Experience Cloud brand made its debut at the company’s 2017 Digital Marketing Summit. […]
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