Page 39 - Experience Cloud News Today

CMOs top 8 martech stories for the week - 29 April 2021 All the latest martech, customer and adtech news from Tribyl, Salesforce, Lotame, InMobi, Aleo, BigID, Skyflow and ActiveCampaign ActiveCampaign raises US$240 million The biggest funding news this week is from ActiveCampaign, which has raised US$240 million in a Series C round to develop its customer experience automation (CXA) offering. The round, which brought total financing raised to date to US$360 million, was led by new investor Tig...

Adobe pitches at first-party customer data challenge, marketing workflow with latest tech releases Adobe Experience Cloud fresh features and tools canvass first-party data collaboration, customer journey anlaytics and optimisation, ecommerce and marketing workflow management Customer data management, reporting and actionability was put firmly in the spotlight this week for Adobe as the vendor unveiled a new approach to its customer data platform (CDP) offering and journey analytics and first-pa...

Adobe launches a new, simplified digital asset manager Adobe today announced the launch of a new asset management tool, Adobe Experience Manager Assets Essentials. That’s a mouthful, but while the company didn’t necessarily simplify the name, the idea here is to give teams that work with lots of digital assets an easier-to-use management experience in the Adobe Experience Cloud than Adobe’s current enterprise-centric asset management tool can offer. In addition, Adobe is also launching th...

That push to go digital translated into a burst of growth for Adobes digital experience business, which includes the Experience Platform. In the first quarter of 2021, subscription revenue for that business unit grew 27% from a year prior, clocking in at $812 million. Meanwhile, Adobes stock price has risen about 50% over the last year, giving it a market cap of some $242 billion. That growth is exemplified in several new customers deals Adobe signed during the pandemic. On Friday, Adobe reveal...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains. Former employees, analysts, and ad buyers broke down what happened to Adobes once-lofty ad ambitions. They said Adobe struggled to understand advertisings business model and win over TV ad buyers. Five years ago, Adobe had big advertising ambition...

Adobe Partners With All 50 US States to Modernize Digital Experiences for Citizens Adobe today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Cloud and Adobe Document Cloud Login or register now to gain instant access to the rest of this premium content! Adobe today unveiled it is partnering with government agencies in all 50 states to power their digital modernization through Adobe Experience Clo...

PHOTO: Filip Mishevski Over the past few months, IBM news has tended to be about selling off parts of the company or staff departures. Last month, for example, rumors were circulating that Armonk, New York-based Big Blue was going to sell Watson Health. While that talk remains unconfirmed, the rationale offered at the time was it would do so to focus on the cloud. Indeed, most of the companys focus in the past few months has been on developing its cloud business. Just before Microsoft Ignite ...

Why Understanding Audience Engagement Helps to Unlock Digital Media Opportunities FN Media Group Presents Microsmallcap.com Market Commentary News provided by Share this article Share this article NEW YORK, March 8, 2021 /PRNewswire/ -- Influencers of all types and sizes now have more opportunity than ever to build and engage online audiences. Whether its a YouTube or Instagram influencer looking to boost their audience, or a film studio looking to hype up its latest premiere, producers requir...

These tech companies help clients adapt as the world becomes more digital.

Photo by istock.com Feb. 24, 2021 Salvatore Ferragamo, an Italian luxury brand, is deploying Medallias Experience Cloud to improve customer experience throughout its international network within its physical stores and online sites. The brand aims to expand customer conversations so that front-end teams have relevant customer insight and can identify strategies relating to revenue-impacting issues and strengthen trust with customers, according to a press release. Medallias SaaS platform provide...