Experience Optimisation News Today

New film pays homage to Big Mac® love throughout the decades NEW YORK, April 5, 2024 /PRNewswire/ — Hold onto your buns Big Mac fans – the world’s oldest burger chant is back with an incredible homage to its trip through time for old and new generations of Big Mac fans – proving that the […]

The world's oldest burger chant is back with an incredible homage to its trip through time for old and new generations of Big Mac fans - proving that the Big Mac is truly ‘The Original Mouthful’. McDonald’s Australia, DDB Sydney and OMD have partnered to reintroduce the iconic Big Mac chant in

The O-RAN Alliance announces Release 002 of its minimum viable plan, with it new specifications and details of the 2022 global PlugFests. In 2021, O-R...

Cotton Traders Chooses Dynamic Yield to Unify Customer Experience LONDON, May 11, 2021 /PRNewswire/ -- Dynamic Yield, the Experience Optimisation platform, today announced that Cotton Traders, the trusted British clothing company, has selected its A/B testing and personalisation technology to provide a more tailored customer journey online. Cotton Traders, whose digital footprint has increased significantly over the past twelve months, selected Dynamic Yield to unify its marketing stack for th...

March 10th 2021 16:08 The events of 2020 have fundamentally changed the course of ecommerce. So, what can marketers and brands expect over the coming 12 months? Our own Richard Robinson, Managing Director of Xeim Engage, asked the following panel of experts at eCommerce Expo 2021 for their opinions: Cassandra Stevens – Global Commerce Lead at Publicis Commerce Simon Kennedy – Manager, Experience Optimisation (Europe) at Adidas Lilia Dikova – Head of Digital at Bionic Business The rise o...