Express Analytics News Today

This press release was originally distributed by SBWire

US-based data analytics firm Express Analytics has entered into a partnership with the New Delhi-based public affairs and government relations organization Mavcomm Advisoryto expand its offerings in the Indian market to include artificial intelligenc

PHOTO: Matt Seymour | unsplash The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. The martech stack, which takes the highest share of marketing spends (26.2% according to the Gartner CMO Spend Survey 2020-2021), has over the years witnessed unseemly bloat, and will likely be one of the first areas to be slimmed to drive efficiencies and cut redundancies. While many factors may have added to the bloat — ...