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The North Face may be too woke to make jackets for oil-and-gas workers, but that doesn't mean its commitment to providing petroleum-based products has gone unnoticed.
By Valerie Richardson - The Washington Times - Monday, May 10, 2021
The North Face may be too woke to make jackets for oil-and-gas workers, but that doesn’t mean its commitment to providing petroleum-based products has gone unnoticed.
The Louisiana state legislature approved Thursday a concurrent resolution honoring the outdoor apparel company as an “extraordinary customer,” commending The North Face for maintaining a “symbiotic relationship” with the state’s oil-and-gas industry despite rejecting the jacket order in December.
“Last year, The North Face awkwardly rejected an order for 400 jackets from an oil-and-gas services company because the request apparently did not align closely with the company’s environmental protection goals,” said Republican state Sen. Stewart Cathey Jr. in a floor statement.
The True Face of the North Face
On 3/16/21 at 6:03 PM EDT
It started with a nice gesture. Adam Anderson, the CEO of Innovex Downhole Solutions, wanted to buy his employees a Christmas gift. So he ordered 400 North Face jackets and asked that their corporate logo be included.
Then came the bad news. The North Face company would sell Innovex the jackets but wouldn t include the energy company s logo. The reason? Innovex was an oil and gas company, and it would be a bad thing for North Face s public image to associate itself with the industry.
Not happy with that answer, Anderson struck back with some public relations of his own. It turns out the vast majority of North Face s apparel its hoodies, snow pants, coats and many other items in its product line, like backpacks and tents are made with polyester, polyurethane and nylon, all of which come from petroleum. Even its fancy fleece jackets are made of polyester.