Fable Branding News Today

Football season ramps up with two locally produced ads for ESPN and Bud Light, and a VCU assistant professor jumps to the Brandcenter. (BizSense Pro required)

The state lottery gets its first campaign from its new lead agency, a local middle school for girls hires two firms for a brand refresh, and a former museum marketing director launches her own PR firm.

Friday’s ceremony introduced the Advertising Club of Richmond’s new Bridge awards, a pewter trophy depicting the arched CSX bridge that replaces the club’s longtime cannonball trophy.

A Richmond ad man joins an agency in Ashland, businesses in Hopewell get marketing assists through a pandemic-relief program, and VCU ad students volunteer for nonprofits.

A nonprofit gets a video for Breast Cancer Awareness Month, a local agency works with Southeast tourism groups, and a roofing company gets a marketing assist from ads featuring the Flying Squirrels’ Nutzy and Nutasha.