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Genesis has upped the already impressive equipment levels for its 2023 GV60, adding new face recognition tech as standard

Genesis, the premium brand of Hyundai, has been on the U.S. auto scene for about six years now, having first appeared in the U.S. in late 2016. Genesis has gradually expanded its product line.

The £54,000 GV60 electric SUV will debut a number of new state-of-the art biometric features - and it means motorists wont need a key to open the doors or drive it.

Facial recognition technology will replace the conventional car key on an emerging luxury brand in the near future.

Genesis, Hyundai’s premium brand, is creating a stir by introducing the first-ever solution for unlocking a car with face recognition, through tech implemented directly into the vehicle.

PARIS: These days it’s second nature to unlock your smartphone with face recognition; tomorrow it will be possible to get into your car through a simple glance.

For the 2023 model year, Genesis Motor Europe is introducing a number of new state-of-the art biometric features to the GV60, the brand’s first dedicated electric SUV. GV60 will offer the world’s first face recognition technology for keyless entry along with additional tech features such as Digital Key and air...

Genesis has announced that it has officially delivered the first GV60 electric vehicle in the United States for the first time, as Patricia Wayne of Los Angeles officially took delivery of her vehicle on Thursday. Wayne said she purchased the Uyuni White GV60 at a Genesis store in Santa Monica, California, after being drawn to […]

Genesis, the Hyundai-owned luxury brand began selling its first all-electric vehicle — the GV60 crossover in two trim levels — this month

Hyundai Motor Group and affiliate automaker Kia have agreed to spend $16.5 billion to produce electric vehicles at a new factory in South Korea. Hyundai Motor Group, which includes Kia, Hyundai Motor, and Genesis, said the factory will build 150,000 vehicles every year, supplying Hyundai and Kia with enough volume to supply customers with EVs. […]