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An emerging set of vendors is trying to simplify the job of web development, again. Is this the next generation of platform as a service, or something completely different?

Back in the mid-2000s, the software industry and the venture capitalists funding software startups became interested in the idea of platform as a service (PaaS), promising a simple, one-stop-shop platform for software developers to take their ideas from source code to production. Despite the early success of some of these platforms—most notably Heroku, which is