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Not so long ago, Facebook was a goldmine for Australian news media. News featured prominently in Australians’ Facebook feeds, and newsrooms across the country saw a growing online audience engage with their stories.
People were liking, commenting and, most importantly, sharing stories, delivering new eyeballs to news outlets. This revolution in news distribution encouraged many of Australia’s biggest news media companies to invest time and money into posting on Facebook.
But the relationship between Facebook and news companies has soured. Facebook famously changed its algorithm in January 2018 to reduce “audience exposure to public content from all pages, including news” in favour of posts from family and friends.
Data: Social Media Mentions of Donald Trump Have Dropped 90%
7 May 2021
Talk of former President Donald Trump has declined drastically on Facebook and Twitter, according to recent data. Conversations about Trump on Facebook and Twitter have declined by about 90 percent on both platforms since the former president was blacklisted by the Masters of the Universe. The data for Twitter does not include tweets and retweets from accounts that have been banned or deactivated.
Data from social media measurement firms Zignal Labs and Facebook-owned CrowdTangle shows a drastic the drop in conversation about President Trump on the internet, according to a report by Recode.