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to try to interfere in elections and social media is one of the most effective tools. the documents helped give insight. they are showing 3,519 new ads shown on facebook. these are events, advertisements. it shows the sophistication of russian efforts to try to stir up the political on some of the most hot button issues. the day after the charleston shooting, for instance the ira launched an ad to racial concerns in the u.s. that account they launched turned out to be one of the most common ones encouraging black voters not to support her. what we learned from the mueller indictment they talked about the growing sophistication of that. the last ad that the ira bought in august of 2016 was targeted towards viewers of fox news channel and had to do with immigration issues.
measures in the u.s. population. i want to ask you, facebook has rolled out the new rules governing these types of ads. facebook will require the buyers of ads on issues like race, immigration and guns to verify identity and location. who is paying for those ads? in the grand scheme of things how effective is that? it works to a certain extent in that it prevents from gaining foothold and gaining traction the way that the russians did in 15 and 16. overall what we are learning from all of these organizations whether it is the russians or lobbiest or political group is they dance within the terms of service of these facebook, social media platforms and then learn how to manipulate it. it is a tough way for facebook to go anyway around without hurting the business model or looking like they are picking one side or the other. it becomes very difficult for them to navigate. i love the way you put it into layman s terms dancing